Showing posts from September, 2006

The Demise of the Written Word is Highly Overstated

I read a lot. I do a lot of research. I read news, fashion, entertainment, scientific, business, technology, pets, home, gardening, photography, political, historical, art and antique magazines. You name it and I've probably read a sample of it at some time.

In all that reading, I can't even begin to relate how many times I've read about the demise of the written word. Yet, the written word or words still hold so much power and meaning. True, the spoken word or words can often do the most damage, but in general , living in such a visual, fast-paced world as we live in today, words still hold meaning. Which is a good thing.

Think about words used in advertising. Toyota's new print ads have the words "All Science. No Fiction." Pretty strong and convincing stuff. Or, HP's new print ad slogan, "It's not expensive to look expensive."

Promotional words you read and hear everyday such as 'the best', 'the newest', 'the safest', …