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Showing posts from July, 2006

Yet Another Write On Phrase About Women

This time I'm writing about the over-used and undefined phrase "What Women Want". The particular article that sparked my commentary is an article from Laptop magazine. The author got paid to do four full-color pages to detail what women want from their technology.

Technology such as laptops, BlackBerrys and mobile phones. The inset for the title entices us to read on by saying "Three movers and shakers sound off on what turns them on when it comes to mobile tech. Hint: it's not pink."

The piece goes on to describe faceplates for earpieces that come in leopard print. It details pink Milano handbags used to carry mobile tech and one interviewee has the nerve to say that tech companies have made electronics sexier and that women don't feel as masculine when using mobile technology.

Wow. I have used technology since before it became sexy or popular. I pick my technology according to features and speed first then how the computer or phone or whatever it may be …