The Marketing Gurus Book Review
A recently released book called The Marketing Gurus - Lessons from the Best Marketing Books of All Time - is a great reference book for those new to management. It is also a great book for those who have been in management at various levels.
Some of the summaries are of books that are over 15 years old. The Popcorn Report - for example - was published in 1991. Faith Popcorn was hailed as the Nostradamus of Marketing by Fortune Magazine. Popcorn was a creative director and is now a bestselling author, lecture and consultant.
Many of the Ten Trends to Shape the 1990s provided in her book were right on the money. She predicted cocooning where people would be working and staying at home to do such things as online shopping etc. Staying alive is a trend she predicated that consumers would be highly interested in self-diagnostic tests and preventive health-care products. And, she foresaw the green initiative. Popcorn called the S.O.S. - save our society.
The Marketing Gurus provides summaries of such great management books as The Purple Cow, Differentiate or Die, Relationship Management and Renovate Before you Innovate. All of the theories, practices and procedures detailed by all of these books are still very much applicable in today's management environment.
The art and act of managing may not be thought of as ever-changing but it really does because people are ever-changing.
This book which was compiled and summarized by Chris Murray and the editors of Soundview Executive Book Summaries, and published by the Penguin Group, 2006 is a good review for those persons who have read the original books. It is also a good reference book to get a quick look at what the experts believe.