Showing posts from August, 2009

Reader's Digest Filing for Chapter 11

Earlier this week the publisher of Reader's Digest announced that it will file for bankruptcy under Chapter 11 protection.

It is one more disappointment in the magazine world with magazines falling off the rack faster than any one reader can keep track of. I've had numerous subscriptions just this year alone disappear because the magazines have closed their editorial doors.

The Wall Street Journal on August 18, 2009 reported (Chapter 11 Is Next Page for Reader's Digest, by Shira Ovide and Mike Spector), "The move also is a low point int he storied history of Reader's Digest, a onetime staple of coffee tables and doctor's offices that at it speak three decades ago sold 18 million copies a month. Circulation now is less than half that."

The magazine got its start over 87 years ago (1922) and provided its readers with condensed versions of articles from other publications.

The magazine had versions published overseas and eventually expanded into condensed book…

The World According to Twitter - Book Review

Book Name: The World According to Twitter
Author: David Pogue and his 50,000 followers
Black Dog & Leventhal Publishers, Inc., 2009

David Pogue is a technology columnist that writes for the New York Times, has authored or co-authored over 50 computer books, and is a correspondent for CBS News Sunday Morning. His newest book provides readers with the results of his non-scientific recent Twitter test.

Every night at around 11 p.m. he posed a new question on Twitter and then waited for the responding tweets. His Twitter book consists entirely of the tweets he received to his questions - 95 questions in total and 2,524 tweet answers are in the book.

A sample of the questions include:

"What's your brilliant idea to improve the modern automobile?"
"You know it's time to look for a new job when..."
"Tell us the story of your tattoo."

Pogue tells readers that it takes about a week of using Twitter to actually "get it." He demonstrated how powerful it…

Atlas Shrugged Book Review - Part 1

I've been reading a phenomenal book by Ayn Rand called Atlas Shrugged. It was first published in 1957 by PLUME. It has gotten renewed attention of late because of the message it carries. The book is a work of fiction, has been a bestseller for over 40 years and according to the book's back cover is an "epochal novel" and "intellectual landmark."

The paperback copy of the book I have is mammoth in size coming out at 1,168 pages. I am about 600 pages into the book. Rand has taken a fictional story built around what she calls, "progressive social policy" and relates how men who govern in her fictional United States tell themselves they do so for the good of everyone all the while destroying the free enterprise system.

There are laws passed with names such as "The Equalization of Opportunity Bill", "The Preservation of Livelihood Law", "The Fair Share Law", and "Public Stability Law". There are federal organizatio…