Wednesday, November 25, 2009

Pour Your Heart Into It Book Review


Just finished a book by Howard Schultz, Chairman and CEO from Starbucks. The book is co-authored by Dori Jones Yang (Hyperion, 1997).

Although the book is was written over ten years ago, the message that Schultz delivered is still relevant today. Working for more than the bottom line, loving the work, developing a mission, living the mission, always thinking of delivering a top of the line product and exceptional service to the customer, and believing in your self and your vision.

These are all messages that all levels of professionals need to hear over and again. It is easy to see why Starbucks has become the phenomena that it has - which is exactly the vision that Schultz had for the company from the very beginning. He wanted to share the espresso drinks that he enjoyed while traveling abroad with people living in America.

He started with one dream and developed it into a national vision. It is a good book with a good message and is worth being dusted off and brought down off the back of the book shelf.

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