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Showing posts from 2010

Apolo Ohno's New Book

Just finished Apolo's new book, Zero Regrets (Atria Books, 2010), and was surprised by how easy the book read because it did start out a bit slow and cumbersome. As Apolo continued to share some of his personal life, his closeness to his father, and how he feels about his absent mother, the book just got better and better.

Apolo gives his readers insights into his own thought processes for staying fit, getting ready for competition, healing and sometimes rebuilding after competitions, and what his thoughts were during some of his best Olympic moments. He also discusses how inexperienced he was with his skating equipment when he first began and how that spurred him to learn more and do more on the ice.

He includes a motivation page before each chapter where he provides motivational messages and more insights into his own psyche. One example is the page for Chapter 12. He writes about maturity, "When you're  younger, you just hammer. You're naive, in a sense. You don&…

Zero Regrets by Apolo Anton Ohno

I'm in the middle of reading Zero Regrets (Simon and Schuster, 2010) by Apolo Anton Ohno. The writing style is a bit different than many books but it does read like Apolo Ohno talks when he is doing media interviews. Ohno goes into his background including a few passages about his absent mother and how influential his father has been in his life.

He also writes about his troubling start in speed skating and how much he was afraid to fail plus he details some of his teenage years hanging out with some not so savory and counterproductive street kids. So far, there are some really nice phrases about always doing things in one's life that will always produce zero regrets. Ohno talks about doing whatever one selects to do with their live by giving it 100 percent.

So far the book is really good and Ohno really is motivating. Hopefully the remainder of the book will be just as good.

Get-It-Done Guy's ebook Review

I've only read the first two chapters of the 9 Steps to Work Less and Do More written by Stever Robbins (downloadable at and if the remaining chapters are close to the quality of the first two chapters,  this will be a must have business book.

Chapter or Step 1 is on living and working on purpose. Finding a purpose for one's personal and professional life by developing a Life Map is a great, workable idea to get people to sit down and map out a mission, vision, goals, and steps to get where they want to be in life. I've read other books that suggest that you sit down and write our missions and visions and for some people that is too much like work and too confining. There are just some people who donot want to and cannot write.

Creating a visual life map is a great way to get it all out in the open and start working towards the main goal. Robbins also provides some good tips on identifying one's top goals both personal and profession…

An Article by Rebecca Costa - Author of Watchman's Rattle: Thinking Our Way Out of Extinction

Superman Versus Supermemes

By Rebecca Costa,

Author of The Watchman's Rattle: Thinking Our Way Out of Extinction

In the new film Waiting for Superman -- which chronicles the collapse of the American educational system -- a forlorn mother waits in a gymnasium with thousands of other parents for her lottery number to be called. The drawing will determine which students will attend a good school, and which will be relegated to a failing institution. The mother explains the gravity of the situation: "It's the difference between whether my son goes to college, or goes to prison. . ."

How did we allow our educational systems to fall so far, so fast? When did the welfare of our children go the same way as healthcare, the safety of our food and the callous obliteration of our environment? How did we allow ourselves to become obese, dependent on antidepressants, and willing to wage inhumane wars over oil, land and beliefs?

Something is happening. Everyone knows we are leaving…

Twenty Years of Discovering New Writers

I stopped in Barnes&Noble to do one of my favorite activities, browsing books this weekend. Before leaving the store, I have to also look through the hundreds of different magazines lining the racks. In all of the years that I have been shopping at B&W, I have never had a chance to review their Discover Great New Writers program.

There was a nice booklet in the store explaining how B&W seeks out the best new writing talents by asking a select  group of booksellers to handpick exciting titles by even more exciting new writers. This particular booklet said the program is in its 20th year. The centerfold listed just a few of the writes selected over they years, and oh what a list.
Alice Sebold, Patricia Cornwell, Cormac McCarthy, Ian McEwan, and Anita Shreve are just a few of the names included on the list. For this year's list of new writers, B&W had the following among others reviewed in the booklet:
The Blind Contessa's New Machine: A Novel by Carey WallaceStiltsv…

Latest Best Selling Business Book List from Amazon

The latest list of bestselling business books from has many familiar titles on it as well as many new books. It pays to visit the bestsellers list online as well as in the many printed business publications such as The Wall Street Journal or Business Week.

Take a look at the list and let us know your favorites and why. Enjoy your reading. Here is the link.

The Value of Reading Business Books

I am currently reviewing a book called Wrong Why Experts Keep Failing Us-and How to Know When Not to Trust Them (Little, Brown and Company, June 2010) by David H. Freeman. You can see a full review later today at

Freeman's premise is that we consumers cannot trust any scientific finding or believe anyone that calls him or herself an expert in any type of profession. He also mentions that he believes that all of the business books with all of the many theories on improvements for business, procedural, and personal, are overburdening us and may be slowing down production versus helping.

He also mentions that some of the business book authors may not be the experts that readers are led to believe. His thoughts have some basis when considering the quantity of business theories represented and if the managers reading those books try to implement every theory within the company.

Professionals reading business books for personal and professional can benefit the most from th…

Posting to FaceBook Account

I have just linked my whatswritetoday business book review blog to my FaceBook account. Hopefully my new blog posts will start posting to all of my friends and associates on FaceBook. Looking forwarding to sharing the many wonderful and helpful books about business, marketing, leadership, and life in general with all of you.

Learn Competitive Business Tactics from Business Books

With the economic recovery still struggling to take hold, many businesses continue to cut costs where they can, especially in the training budgets. Many companies cut the professional development for their employees while trying to save money during slow times. One way to help employees stay current with new trends is to suggest or provide an arsenal or at least a small library of business books.

Tony Hsieh, CEO of Zappos, an online shoe retailer, is releasing his new book later this month, tells readers that Zappos was shaped by good, relevant books. He encourages his employees to read for both professional and personal growth.

There are many new business books that can help companies get back into the competitive business game including Hsieh's new book Delivering Happiness A Path to Profits, Passion, and Purpose. Other new books on topics such as change, why one's work should matter, motivation, management, open leadership, and Sustainable Excellence by Colin Dickerman due …

Author of New Book for Women Entrepreneurs Shares Six Tips Below

Six Tips for Women Entrepreneurs

By Peri H. Pakroo J.D.,

Author of The Women's Small Business Start-Up Kit: A Step-by-Step Legal Guide

More women than ever before are grabbing the reins and starting their own businesses. The number of women-owned small businesses is growing approximately twice as quickly as the national average for all start-ups.

For entrepreneurs of all stripes -- women and men included -- the pre-start-up phase is typically characterized by a flood of questions about what exactly it takes to make it in business. Are there different answers to these questions for men versus women? Not really. Every business needs to be based on a solid idea, aimed at a profitable market or niche, have solid systems in place, and market itself effectively. And of course, the legal and bureaucratic rules facing women entrepreneurs are exactly the same as those facing men.
But as many women business owners will tell you, the road to success for women often involves its own unique …

Books Showcasing Gary Smith's Writings

Gary Smith has been a writer for Sports Illustrated for more than 25 years. He has written stories about all types of sports including professional, college, and high school. Smith has been pegged as one of the greatest article writers of our time.
His features are not just stories about sports, they are much more about life itself. Smith has won numerous awards including four National Magazine Awards, the most won by any writer to-date. There are two books, Going Deep 20 Classic Sports Stories (Sports Illustrated, 2008) and Beyond the Game (Grove Press, 2000) that together showcase 35 of his award winning, unforgettable, hauntingly told stories.
His writings really are novellas which readers can get heavily involved with the plot that just happens to be based on fact and true life. On the surface, Smith's writings don't appear to have too many business lessons to teach, but underneath there is always a lesson to be had on how to be a better person both professionally and pers…

Anywhere Book - Global Connectivity

A very interesting book by Emily Nagle Green called Anywhere How Global Connectivity Is Revolutionizing the Way We Do Business (McGraw Hill, 2010) introduces a new business model that I believe as the author does that we have only seen a small bit of the power that all of the connectivity we have now will create in the future. Get the book. It is a great read and it will change the way you think about the future of the Internet, your cell phone, and the global network.

Guerrilla Marketing Goes Green Book Review

The greenest thing about a new book called Guerrilla Marketing Goes Green by Jay Conrad Levinson and Shel Horowitz (John Wiley & Sons, 2010) is the color of the cover.

There is one chapter mid-way through the book that is less than 20 pages long that explores green marketing. The remainder of the book is really just a repeat of some of Levinson's and Horowitz's other marketing books. There is nothing new in this book except a few added chapters on marketing with a social cause and using social media.

The authors do explain the fact this book is "based heavily on Shel's earlier book Principled Profit: Marketing That Puts People First." Unfortunately people who buy the book based on the title will be greenwashed by the promising title.

Both authors write good books. This book just does not live up to its title. The only green marketing tips that are useful are from a section called Turn Green into Gold and include the following tips on making green an organi…

Recent Book Reviews

The latest list of business book reviews I've posted on include the following:

Who Turned Out the Lights? Your Guided Tour to the Energy Crisis, Harper, 2009 by Scott Bittle and Jean Johnson. The link is How Greed and Collusion Made the Credit Crisis Unstoppable, Bloomberg Press, 2010, by Mark Gilbert. The link to it is by Andre Aggassi, Alfred A. Knopf, 2009. This may not be a business book but it is a very well written autobiography that gives a pretty good idea about the business of tennis. The link is'm also working on a new book review, Master Your Debt: Slash Your Monthly Payments and Become Debt Free by Jordan Goodman, and I will post the link to it or put up a summary review here.Hope you all reading something helpful and re…

Paul Hawken's Green Commerce Books

Paul Hawken is a best selling author of several green commerce books. The Ecology of Commerce (Collins Business, 1993), Natural Capitalism (Little, Brown and Company, 1999), and Blessed Unrest (Penguin Books, 2007).
These three books plus a few others he has written or co-authored have been hailed as some of the most insightful, provocative, and visionary ideas on eco business. Hawken's is a world-renowned environmentalist, small business owner, and highly respected author.
In the book Natural Capitalism, Hawken's presents a fourth type of capital that businesses need to aware of in order to be successful and to be environmentally acurate. The three commonly known capital includes human capital (employees, intelligence), financial capital (cash, investments), manufactured capital (infrastructure, machines, tools, and factories), and the fourth is natural capital (resources, living systems, and ecosystem services).
I've read parts of all three of the books mentioned above. H…